The exodus. Perhaps the greatest “… and then there was light moment” in sneaker history, the Air Jordan 1 – released in 1985 – foreshadowed a changing of the guard in the NBA and sneaker culture. Before the championships, MVP seasons, and gold medals hoisted Michael Jordan to icon status. Before “It’s gotta be the shoes” became a world renowned catchphrase, there was the Air Jordan 1 – a Peter Moore-designed silhouette that enhanced the already familiar body of the Nike Dunk and created a stir in a then more conservative NBA in one fell swoop. The “Bred” colorway earned MJ a $5,000 fine per game and was eventually banned as solid black or white kicks were then the standard. But that only made the AJ 1 more desirable.