Last updated: March 23, 2017
Time flies when you're changing the game. As the Nike Air Max 1 celebrates its 30th anniversary, designer Tinker Hatfield's brainchild has re-released in droves during the 30-day celebration leading up to Air Max Day 2017 (March 26).
Thirty years – a celebratory milestone for any highly lauded shoe – is especially relevant here, as the Air Max 1 introduced the concept of a visible air unit to the world.
In typical Nike fashion, the reintroduction to the Air Max 1 served as a history lesson of sorts, with the "Nike Air Max 1 30th Anniversary Collection" featuring a trio of classic colorways alongside a look that's totally new – but eerily akin to the past. The releases were the OG "Sport Red and "Sport Blue", atmos' "Elephant" version, and a shoe coined "Master".
The "Sport Red" and "Sport Blue" colorways are Hatfield's inaugural AM 1 creations, introduced to consumers in 1987 as the answer to any running qualm. The option was given to the buyer: would the stunning combination of buttery suede and pristine white mesh be best served in a vibrant red or an equally head-turning blue?
Next up is the first-ever retro of atmos' 2003 collaboration (one of many amazingly ambitious looks the Japanese brand created for the AM 1). Pulling a page from the history books, this sneaker is noted for its use of elephant print on the mudguard and ankle collar. Clear Jade coats the Swoosh and matching accents, working alongside a white toebox and midsole to complement the cracked cement look.
The never-before-seen "Master" should be short for "Master of Ceremonies," as it completes this teaching moment with a brief, but encompassing look at Air Max 1's most dynamic versions. Anchored by a leather upper – some parts smooth, others perforated – the mudguard tells a story in the way its quilted with aspects of notable designs like each of the aforementioned shoes, as well as Patta's "Chlorophyll", atmos' "Animal Pack", and many more.