Nike

Always doing it.

Nike's mission statement is simple: "To bring inspiration and innovation to every athlete* in the world." Of course, Nike co-founder, Bill Bowerman added some context to the statement, "If you have a body, you are an athlete." And there you have a prime example of words manifesting into a brand that's transcended culture in every imaginable way. As stellar a provider of performance sneakers as they're manufacturers of lifestyle products, you'll find all of the above here.
  

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