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Founded in 1949 by Adolf Dassler, adidas has long been a leader in performance gear across the world (read: adidas shoes). Having aligned itself with a myriad of sports, ranging from soccer to running to basketball, we’ve seen adidas sneakers totally define eras of sports culture. The brand was as respected on the streets thanks to models like the Top Ten and Superstar
(aka the “Shell Toe”), the latter of was the topic of Run DMC’s famed song “My Adidas,” released in 1986. As trends changed in the years following, we saw a disconnect in how adidas’ performance and lifestyle products registered with consumers. Remaining resilient throughout the ‘90s and early 2000s, we saw the pendulum slowly swing in the direction of Dassler’s grand creation. Enter the 2010s, during which adidas’ lifestyle product has seen a resurgence thanks to its innovative Primeknit and Boost cushioning technologies. From NMDs
to Ultra Boost
, it's been the Three Stripes time to shine for quite a while. It was clear that the company was playing chess, not checkers, as their reign of terror began with introduction of the Ultra Boost model in January 2015. A month later, the first YEEZY
collection with Kanye West was unveiled, spearheaded by the groundbreaking high-top Yeezy Boost 750. Super-producer Pharrell Williams
also joined the fold. And finally, the pièce de résistance, the NMD
, which premiered in December of that year. Not to mention that one can never go wrong with tentpole products like the Stan Smith
, which have all seen modern-day makeovers thanks to the aforementioned sneaker technologies. As we await adidas’ next great achievement, Stadium Goods has you covered with a curated selection of the best kicks released by the brand, including their dazzling collabs with brands like A Bathing Ape, KITH, Palace Skateboards
, Parley for the Oceans, and more.