Pharrell Williams

Pharrell brings his creative eye to adidas
with styles like the Human Race NMD.

In an era when ageism has killed off many a self-proclaimed "cultural maven's" influence, Pharrell Williams still stands untarnished – the master of a lane that's completely his own. The legendary record producer and artist has birthed an entire generation with his avant-garde approach to style and fashion. Recognizing this, adidas enlisted Skateboard P for a brand partnership in 2014 to coincide with a major rebranding of the lifestyle sector of its business (a move that also brought Kanye West into the fold, propelling its place in sneaker culture). The working relationship initially saw Pharrell endorsing and reimagining tentpole models like the Stan Smith and

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