Air Jordan 3

Timeless since '88,
Air Jordan 3s have been doing it ever since.

The arrival of the Air Jordan 3 marked the beginning of the Tinker Hatfield era. Hatfield, a designer for Nike, dropped the “Wings” logo like a bad habit, opting for the new and improved Jumpman. Its upper, a combination of buttery tumbled leather and elephant print, is simple in construction, but profound in aesthetic. And for that reason, the Air Jordan 3 dropped jaws upon releasing in 1988. With Hip-Hop fully engulfed in its first “Golden Era,” during which it officially became a music genre that permeated global culture, the sneaker was a staple in any purveyor of cool’s uniform. A fact that remains true today.

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