History of adidas Yeezy Shoes

Kanye West’s adidas Yeezy collaboration is the most successful partnership between a non-athlete and a sneaker brand in the history of footwear. Since releasing their first shoe in 2015, the pairing of Ye and adidas has revolutionized the sneaker game by bringing a new approach to modern footwear design that emphasizes comfort and versatility. And it all begins with the adidas Yeezy Boost 350.

Debuted in 2015, the Yeezy Boost 350 wasn’t the first adidas Yeezy sneaker, but it is the brand’s most popular silhouette. The original Yeezy Boost 350 was introduced in several classic colorways, including the “Turtle Dove” and “Moon Rock,” before Ye and adidas released an updated version of the style called the adidas Yeezy Boost 350 V2 in 2016. Featuring a woven Primeknit upper with “SPLY-350” branding on the side and other modifications, the then-new 350 V2 helped put adidas Yeezy sneakers on the map. The shoe was released in a limited amount of quantities and colorways early in its development, but was quickly made more readily available in the years following its debut. Some of the Yeezy Boost 350 V2’s most desirable colorways on the secondary market include the “Beluga,” “Bred,” “Static,” and many more. The Yeezy Boost 350 V2 is offered in a variety of reflective colorways, which was a first for the adidas Yeezy lineup back in the day.

After releasing the Yeezy Boost 350 V2, West and adidas began creating more now-classic silhouettes, including the adidas Yeezy 500, adidas Yeezy 700, and the adidas Yeezy Slide and adidas Yeezy Foam Runner. Each model helped bring attention to the adidas Yeezy brand while simultaneously creating new trends in sneakers.

The Yeezy Boost 700’s “Wave Runner” colorway is credited with creating hype for “dad shoes” in the late 2010s. The Yeezy 500, with its retro-modern design that features technology from archival adidas basketball shoes from the 1990s, contributed to the rise in popularity of chunky, vintage-inspired sneakers. More recently, the Yeezy Slide and Yeezy Foam Runner are the driving force behind the “cozy” trend that also includes slip-on footwear such as Crocs and clogs.

Ye and adidas’s partnership will go down in history as one the influential collaborations in footwear. Though the two entities have moved on to other ventures as of this writing, the two will forever be tied together in sneaker lore. Stadium Goods is your source for the best Yeezy sneakers by Kanye West and adidas.

FAQ

How much are Yeezys?

Adidas Yeezys are available at Stadium Goods in full family sizing. Pricing starts at $32 for Ye’s retro-inspired adidas Yeezy Powerphase in the versatile “Black” colorway. The original adidas Yeezy Boost 750 featured an MSRP of $300, the most expensive retail price for an adidas Yeezy to date.

Who owns Yeezy?

The adidas Yeezy line is owned by adidas. The company owns the rights to all adidas Yeezy products.

Are Yeezys still being made?

No. As of late 2022, the company has ended its partnership with Kanye West and no longer makes new Yeezy sneakers. Though adidas Yeezys are no longer in production, you can shop colorways from every Yeezy silhouette at Stadium Goods.