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Monthly Archives: September 2017

SG Remembers Groundbreaking Film-Inspired Sneakers

Having detailed how brands have used footwear to bridge cultural gaps, Stadium Goods Journal digs a layer deeper as we delve into moments where sneaker culture and the movie world have converged.

No matter your thoughts on Hollywood, the indoctrinated politics, lack of racial disparity, et al., one thing remains certain – film is a magical way to convey a story visually. Continue reading

The Evolution Of The Nike Air Presto

Perhaps it was a design that was almost esoteric. Maybe it was the almost-ludicrous marketing campaign that followed. But one thing's for certain, any sneaker aficionado old enough to remember 2000 recalls the grand unveiling of the Nike Air Presto. Continue reading

CEO John McPheters Breaks Down Stadium Goods' Origin

Complex's web series Blueprint is a time capsule for the origin stories of this generation's greatest entrepreneurs, artists, thought leaders, etc.

The latest episode features Stadium Goods' own CEO/Co-Founder John McPheters, who speaks candidly with Complex's Editor-in-chief Noah Callahan-Bever about his journey, founding the leading sneaker marketplace, and plans for the future. Continue reading

Stadium Goods Ranks Best Flyknit Sneakers

In the sneaker world, there are technological tipping points – moments that shift the culture, forcing all brands to follow suit or get left behind. In 2012, Nike ushered in a new era (perhaps the most important one in the new millennium) with its Flyknit technology.

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Rich The Kid Goes Air Jordan Crazy In 'Sneaker Shopping'

Rapper Rich The Kid is the latest guest to appear on Complex's Sneaker Shopping.

Anyone familiar with the budding Atlanta star's personality knows that he's as animated as the iced-out Papa Smurf chain on his neck. He brought that same energy to Stadium Goods, where he discussed his undying love for sneakers with host Joe La Puma.

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Brands Bridge Gap Between Sneaker Style & Technology

In sneaker culture, the term technology is almost always used literally. But in most cases, the term refers to integration of new materials that optimize a shoe's comfort, functionality, or something of the sort.

However, there are instances when models are given technological upgrades in a mechanical sense. Ideas that would be a plot line in a film released 30 years ago. (Ask Marty McFly!) And in those moments, we see just how far the bar can be pushed in regards to innovation. Continue reading

Roger Federer Talks Air Jordan Collab In 'Sneaker Shopping'

Here we have the man, the myth, the legend... Roger Federer.

The tennis great and 19-time Grand Slam champion explored the shelves at Stadium Goods in Complex's latest Sneaker Shopping episode.

For some, it will be surprising to see Federer speak astutely about sneaker culture – especially models from the Air Jordan line. That includes his signature shoe, the Zoom Vapor Tour AJ3. Continue reading

 
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