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Puma

How Brands Shifted Focus On Women's Lifestyle Shoes


The sneaker game is at its most intricate point in history. Innovation and style have converged, attracting enthusiasts of all genders and ages.
In response, athletic brands have adapted, as consumers continue to receive waves of new product that feels crafted to their interests in a bespoke way. More importantly, the range of products available have evolved our perception of sneaker culture – no longer monolithic in its ethos or what gender it caters to.
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Rihanna x Puma Fenty Bow "Sweet Lavender"

Rihanna has made it a point to hold down the ladies with her fashion-forward Fenty by Puma collection. The latest silhouette, the Fenty Bow, made a splash in its inaugural Silver Pink and Olive Branch colorways. But those options were only the tip of the iceberg, as two more versions arrive.

This "Sweet Lavender" colorway is further evidence that Rih Rih has the Midas touch. The sneaker features the silhouette of a classic runner with silky satin construction throughout the tonal upper. Per the name, the sneaker features a grandiose fashion-forward bow to replace a traditional lacing system.

 

Stadium Goods Link: Rihanna x Puma Fenty Bow "Sweet Lavender"

Style: 365054 03
Colors: Sweet Lavender
Release Date: April 13, 2017

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Rihanna x Puma Fenty Bow

Known for championing women near and far, Rihanna continues to display a Midas touch with her ladies-centric Fenty x PUMA line.

The pop star kicked off 2017 on a high note by debuting the Rihanna x PUMA Fenty Bow. Featuring a sneaker option in two colorways with matching slides (sold separately, of course!), here is the tonal Olive Branch version, constructed with a silky satin upper on a sleek running silhouette. Per the name, the Fenty Bow sports a grandiose fashion-forward bow to replace a traditional lacing system. But then again, when have you ever known Rih-Rih to do anything the traditional or conventional way?

 

Stadium Goods Link: Rihanna x PUMA Fenty Bow

Style: 365054 04
Colors: Olive Branch-Olive-Olive Branch
Release Date: March 9, 2017

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COOGI x Puma Clyde

For people looking to stay COOGI down to the socks, here's a sneaker for you. Puma gave the famed fashion brand free rein to dress up the iconic Clyde silhouette the best way they know how.

In the '90s, COOGI ascended to a level of brand recognition where its name became eponymous with sweaters – the garb it specialized in. The COOGI x Puma shoe collaboration released on March 9th, an undoubted ode to The Notorious B.I.G. – one of the biggest purveyor's of their gear – on the 20th anniversary of his tragic death.

The upper on the low top model sports a spool of material in COOGI's patented vibrant color palette; no two shoes are completely alike. Premium accents include 18k gold lace-tips and eyelets, as well as gold Puma branding.

 

Stadium Goods Link: COOGI x Puma Clyde

Style: 364907 01
Color: Puma Black-Puma Team Gold
Release Date: March 9, 2017

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Rihanna x Puma Creeper Velvet

rihanna-puma-creeper-velvet-1

Pop superstar Rihanna affects pop culture in more ways than one. That includes the Fenty Creepers, a product of her collaboration with Puma for which the singer serves as a Creative Director.

The upper, inspired by the classic Suede silhouette, features a very familiar look. But it's the thick platform outsole that gives the shoe an entirely new feel. The latest iteration of the Creeper is coated in velvet and handcrafted in Italy. Waxed laces, a tonal sole, and metallic gold PUMA branding maintain its luxe look.

 

Stadium Goods Link: Rihanna x Puma Creeper Velvet

Style: 364466 02
Colors: Royal Purple/Purple
Release Date: December 4, 2016

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