The house that Drake and his manager Oliver El-Khatib built, known as the ubiquitous October's Very Own moniker, amassed a ton of brand equity on the road to becoming a cultural force. So much so that the collective has forged relationships with top companies, the most familiar of which is Jordan Brand.
The relationship has produced a handful of exclusive OVO edition Air Jordan sneakers. A favorite just happens to be the OVO x Air Jordan 12. Aptly released on October 1, the sneaker features a premium white leather upper, with sting ray textured toe panels and gold accents wrapping up its pristine look.
Stadium Goods Link: Air Jordan 12 Retro OVO
Style: 873864 102
Colors: White/Metallic Gold-White
Release Date: October 1, 2016