Over time, skateboarding evolved from a recreational activity into a full-fledged lifestyle – one that's birthed a multi-billion dollar industry.
Like any movement, skate culture was very insular in its early stages, protected by its practitioners like a crowned jewel. However, the emergence of other subcultures rooted in similar angst birthed a natural level of connectivity with skaters, eventually building unforeseen bridges based on commonality. Pair that understanding with the death-defying acts in skateboarding, and you can see why its reach extended in popular culture. Read more