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Monthly Archives: May 2017

How Brands Shifted Focus On Women's Lifestyle Shoes


The sneaker game is at its most intricate point in history. Innovation and style have converged, attracting enthusiasts of all genders and ages.
In response, athletic brands have adapted, as consumers continue to receive waves of new product that feels crafted to their interests in a bespoke way. More importantly, the range of products available have evolved our perception of sneaker culture – no longer monolithic in its ethos or what gender it caters to.
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The Curious Case Of The Air More Uptempo's Rise

Perception can equate to reality, especially in commerce. It's the reason why a product's story is malleable – never truly cemented, though its identity may seem defined in the moment.

An example being the Nike Air More Uptempo. Famous for its bold "AIR" branding, we've seen the popular silhouette evolve in recent years from a Nike Basketball shoe heralded for its supporting role in a NBA championship run into a footwear option embraced in posh high fashion scenes.
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SG's Guide For The 10 Most Important Air Foamposites

Nike experienced a renaissance period during the '90s. An era defined by the brand's repeated displays of innovation across their product lines and countless masterful marketing campaigns to match.

With the increasing popularity of the NBA (sparked largely by Michael Jordan), we saw designs for Nike athlete's signature models become increasingly experimental throughout the decade. Things would eventually come to a head in 1997 with the introduction of the Nike Air Foamposite One, a sneaker designed by Eric Avar that resembled something from another world.

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The Stadium Goods Nike SF-Air Force 1 Guide

Before earning its place among the most prominent sneakers of all time, the Nike Air Force 1 was a utilitarian shoe first and foremost. Noted for its simplistic look, designer Bruce Kilgore's crowning achievement and masterful creation first emerged in 1982. But the Air Force 1 was a viable option on the parquet for NBA players like Moses Malone before New York City denizens ordained it the "Uptown".

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The Legend of the "Triple Black" Ultra Boosts

Like slang, how we reference sneakers changes over time. For instance, a simple Black sneaker was commonly referred to as "black on black," while the preferred jargon these days is "Triple Black."

The greatest beneficiary of this new terminology is adidas, whose "Triple Black" shoe releases are known to shake up the sneaker world. Stadium Goods highlights the tonal black Ultra Boost options that we've seen in recent years.

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Chris Rock Goes Sneaker Shopping w/ Complex

Once again, Stadium Goods was the perfect locale for one of the more high profile episodes of Complex's online series Sneaker Shopping.

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Parley for the Oceans x adidas Ultra Boost Uncaged

adidas teamed up with Parley for the Oceans to create another run of environmentally friendly Ultra Boost sneakers.

Here, we see the 2017 Parley x adidas Ultra Boost Pack, comprised of an Ultra Boost 3.0 and Ultra Boost Uncaged. Having discussed the former, we focus on the Uncaged model, created using Parley's A.I.R Strategy in which they avoid using virgin plastic, intercept plastic waste, and redesign new alternatives for footwear that’s both stylish and created with the environment in mind.

This collection is defined by its eye-catching Night Navy and Intense Blue colorway. The Primeknit construction is made of recycled ocean plastic waste, with each pair reusing an average of 11 bottles. The laces, heel webbing, heel lining, and sock liner covers are created straight from recycled PET material.

 

Stadium Goods Link: Parley for the Oceans x adidas Ultra Boost Uncaged

Style: BY3057
Colors: Midnight Navy/Intense Blue
Release Date: May 10, 2017

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adidas Iniki Runner "Black"

The adidas Iniki Runner is a simple shoe option for when you need to pick-up-and-go. Its upper sports an uncanny resemblance to classic adidas runners like the Gazelle, which immediately makes this sneaker familiar. Overlay Three Stripes branding appears on the neoprene upper, featuring suede accents. Boost cushioning on the midsole provides added comfort and levels out the vintage look with a touch of today's flair.

This clean version has a Core Black motif that remains consistent throughout the upper. The Iniki branding appears in gold on the lateral side. The Boost midsole appears in white. A black outsole completes the look.

 

Stadium Goods Link: adidas Iniki Runner "Black"

Style: BB2100
Colors: Core Black/Core Black/Running White
Release Date: April 20, 2017

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Parley for the Oceans x adidas Ultra Boost

 

Once again, Parley for the Oceans uses their expertise in creating environmentally friendly product for another adidas collaboration.

Here, we see Parley outfit an Ultra Boost 3.0 and Ultra Boost Uncaged using their Parley A.I.R Strategy – in which they avoid using virgin plastic, intercept plastic waste, and redesign new alternatives for footwear that’s both stylish and created with the environment in mind. This is the Ultra Boost 3.0 option, featuring the Night Navy and Intense Blue color combination that defines the collection.

Constructed in Primeknit and recycled ocean plastic waste, each pair reuses an average of 11 bottles. The laces, heel webbing, heel lining, and sock liner covers are created straight from recycled PET material.

 

Stadium Goods Link: Parley for the Oceans x adidas Ultra Boost

Style: BB4762
Colors: Midnight Navy/Intense Blue
Release Date: May 10, 2017

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wings+horns x adidas NMD_R2

Vancouver's own wings+horns earned its name in menswear with their consistency in releasing simple clothing worthy of the "staple piece" tag. Those sentiments are expressed in the brand's recent collaboration with adidas, which delivered a three-shoe collection, including two iterations of the NMD_R2 and a Campus 80s.

Here, we focus on one of the NMD_R2 sneakers – an amended version of the original design that now includes ventilation throughout the monochromatic light grey Primeknit construction. This particular shoe does away with the traditional Three Stripes branding.

This wings+horns x adidas collection also features a leather-based NMD_R2 option; the Campus 80s is leather as well.

 

Stadium Goods Link: wings+horns x adidas NMD_R2

Style: BB3118
Colors: Light Grey/Light Grey-FTW White
Release Date: April 27, 2017

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