As part of the Stadium Goods 4th Anniversary festivities, we're also celebrating the footwear that got us to where we are today. After all, we wouldn't be the world's premier source for the hottest sneakers without the hype-inducing heavy hitters from the biggest brands and creatives on Earth. In honor of it being the brand's fourth anniversary, we've selected the four most important sneakers from each of the four years we've been open.
We start, naturally, with 2015, the years Stadium Goods opened its doors on 47 Howard Street in SoHo, NYC. A lot has changed in the last four years both for Stadium Goods and the sneaker world in general, but these four releases are here to stay, and are all sure to be regarded among the most significant in the culture for years to come.
2015 was certainly adidas' year. Three out of the four sneakers on this list are from the Three Stripes, and all are as significant as the next. But when it comes to hype and future impact on the sneaker game, the most important of all is definitely the adidas Yeezy Boost 350 in its debut "Turtledove" colorway. The Yeezy Boost 750 may have released before it, but the demand for those has never compared to the 350. We certainly wouldn't be where we are today without the Turtledove and the plethora of excellent versions of the 350 to follow it.
Adidas began their huge 2015 with the Ultra Boost, a performance-driven vehicle for the brand's then-new and yet-unheralded Boost foam cushioning. It wasn't the first running shoe with Boost, but it certainly was the one that got people paying attention to the soft and spring energy-returning foam that is now regarded as a favorite cushioning platform for many. Attention was there because, quite simply, the shoe looked as great as it felt. And after Kanye West wore a pair, the Ultra Boost was quickly adopted by even more people from the casual crowd than the runners they were initially designed for. Multiple versions and hundreds of colorways later, the gold standard for the Ultra Boost is still the "OG" colorway in black and grey Primeknit with purple accents.
The Three Stripes capped off their enormous year in December with the launch of the NMD, a modern lifestyle sneaker borrowing from the brand's archives and featuring the still fresh Boost cushioning. Like the Ultra Boost, the NMD would help adidas dominate the sneaker market for the next year, and prove that the brand was officially back. Also like the Ultra Boost, the first colorway of the NMD is still regarded as the very best by many.
Narrowly beating out the return of the Air Jordan 1 "Chicago" in 2015 is this "Shattered Backboard" edition that has since gone down as one of the most coveted non-original colorways of the legendary model ever. The look is inspired by the uniform colors of an exhibition game that Michael Jordan played in Italy in 1985, where he shattered the glass backboard after a particularly thunderous dunk. A little piece of Michael Jordan history has turned into a major one for Jordan Brand.