With the release of the Sean Wotherspoon x atmos x ASICS Gel-Lyte III creating buzz, we thought it was the perfect time to revisit some of our very favorite ASICS collaborations throughout the years. Continue reading
Before an influencer, brand, etc., commands a level of cache based on their name alone, it’s their narrative that consumers align with.
The statement is apropos when discussing cultural luminary, designer, and KITH’s founder, Ronnie Fieg.
Born and raised in Queens, NY, Fieg’s upbringing in the Big Apple greatly influences the lens from which he creates. But it’s his understanding that true marketing power lies in directing the narrative that his present-day success hedges on. Continue reading
Ronnie Fieg reintroduces his original Volcano colorway from 2013 on a new age KITH x GEL-Lyte III that appears in the two-pair "Volcano 2.0" Pack.
It takes only a split second to recognize the familiar Volcano colorway. Carefully handcrafted in Japan, this GEL-Lyte III was constructed using the highest grade materials available, while staying true to the original model by incorporating sport mesh, nubuck, pigskin suede, and neoprene.
Other prominent details include an embroidered ASICS logo on the split tongue and custom-printed insoles. The RF x ASICS GEL-Lyte III from the “Volcano 2.0 Pack” comes in custom packaging, as well as two additional lace options.
Stadium Goods Link: KITH x ASICS GEL-Lyte 3 "Volcano 2.0" Pack
Style: H74CK 3635
Release Date: April 21, 2017
The two-pair "Volcano 2.0" Pack revitalizes a classic motif for longtime fans of Ronnie Fieg’s KITH collaborations; it also marks the return of the ASICS GEL Diablo model, a sneaker that hasn’t released since the late 1990s. (It initially released in 1995.)
Fieg dresses up the GEL Diablo's in a Parchment-toned colorway, with accents akin to the famed Volcano color scheme of old. But what makes this shoe work – other than playing on the trend of "Dad"-style runner – is its intricate use of sport mesh, premium nubuck, and pigskin suede overlays. Not to mention that additional accents of burgundy, navy, and ash pink make this release fitting for summer.
The KITH x ASICS GEL Diablo "Volcano 2.0" Pack released in a limited run of 1,000 pairs worldwide, 500 of which were released via a surprise Kithstrike. Additional details include RF branding on the laces and custom-printed insoles.
Stadium Goods Link: KITH x ASICS GEL Diablo "Volcano 2.0" Pack
Style: H70DK 0831
Release Date: April 21, 2017
The first collaborative version of the ASICS GT-Cool released in 2014 via Extra Butter's "Death List 5" collection. Comprised of five different designs–also including the Gel Lyte V, Gel Saga, Gel Lyte III, and Gel Epirus–the release was inspired by Quentin Tarintino's Kill Bill series.
The ASICS GT-Cool "Sidewinder" shares its nickname with Budd, Bill's bozo of an alcoholic brother, and its color scheme is a yellow Hawaiian print and black Denim akin to an outfit he wore in Kill Bill: Vol. 2. A white midsole, light blue accents and matching laces complete the look.
Of course, Budd, like his fellow Deadly Viper Squad members (each represented in EB's "Death List 5" collab), saw his demise, but not at the hands of Beatrix Kiddo a.k.a. The Bride. A few bites to the face from a Black Mamba planted by Elle Driver inside of a suitcase containing $1 million did the trick. Tough break.
Stadium Goods Link: Extra Butter x ASICS GT Cool "Sidewinder"
Style: H33AQ 6147
Release Date: January 4, 2014